Privacy Policy of Alchemi Renovations

1.Who We Are

Data controller: Alchemi Renovations Ltd
Trading name: Alchemi Renovations
Website: alchemirenovations.com
Email: info@alchemirenovations.com
Postal address: 17 Great Percy Street, London WC1X 9RD

If you have any questions about this Privacy Notice or how we use personal data, please contact us using the details above.

2. Data We Collect

We may collect and process the following categories of personal data:

• your name

• your email address

• your telephone number

• your address or property details

• details about your enquiry, project, budget, timeframe or requirements

• records of correspondence if you contact us

• information you provide when booking a consultation

• technical and usage information about how you use our website, where permitted

3. How we collect personal data

We may collect personal data:

• directly from you when you complete a website form

• when you email, call or otherwise contact us

• when you book a consultation or request information about our services

• through cookies and similar technologies on our website, where applicable

• from third parties where you have asked them to share information with us or where this is necessary in connection with your enquiry or project

4. How we use personal data

We may use personal data to:

• respond to your enquiry

• provide information about our services

• arrange and manage consultations, appointments or calls

• assess whether our services are suitable for your needs

• prepare proposals, scopes or related documents

• communicate with you about an ongoing enquiry or project

• maintain our business records

• manage and improve our website

• protect the security and integrity of our website and systems

• comply with legal or regulatory obligations

• establish, exercise or defend legal claims

5. Our lawful bases for using personal data

We rely on one or more of the following lawful bases under UK data protection law:

Legitimate interests

We may process personal data where it is necessary for our legitimate interests, including:

• responding to enquiries

• operating and improving our services

• managing our website

• maintaining business records

• preventing misuse of our website or systems

• protecting and defending our business

When we rely on legitimate interests, we consider and balance any potential impact on your rights and freedoms.

Contract

We may process personal data where it is necessary to take steps at your request before entering into a contract, or to perform a contract with you.

Legal obligation

We may process personal data where it is necessary to comply with a legal or regulatory obligation.

Consent

Where required, we will rely on your consent. This includes optional analytics cookies and similar technologies. Where we rely on consent, you can withdraw it at any time.

6. Cookies and similar technologies

We use cookies and similar technologies on our website for different purposes.

Some cookies are essential and are needed for the website to function properly, including for security, core site features, and basic performance.

We also use optional analytics cookies and similar technologies through Google Analytics to help us understand how visitors use our website, review website performance, and improve the user experience. Where required, these optional cookies will only be used where you have given your consent.

You can choose to accept all, reject non-essential cookies, or manage your preferences through the cookie banner and cookie preference settings available on our website. You can also update your preferences later using the cookie settings link made available on the site.

Please note that restricting some optional cookies may affect certain website functionality or reduce the information available to us about how the site is used.

Google Analytics may process technical and usage information such as pages visited, time spent on the website, device and browser information, and approximate location data derived from IP information. For more information about how Google handles data, you should also review Google’s own privacy information.

7. Marketing communications

If we send you marketing communications by email or other electronic means, we will do so in accordance with applicable law.

Where consent is required, we will ask for it separately and you can withdraw it at any time by:

• clicking unsubscribe in a marketing email, where available

• contacting us using the details in this Privacy Notice

If you contact us about our services, we may still send you service-related communications where necessary to respond to your enquiry or manage an existing client relationship.

8. Who we may share personal data with

We may share personal data with trusted third parties where necessary for the purposes set out above, including:

• website hosting and website platform providers

• analytics providers, including Google Analytics

• IT and system support providers

• scheduling, email, communications or CRM providers, where relevant

• professional advisers, including legal, accounting or insurance advisers

• contractors, consultants or delivery partners where relevant to your enquiry or project

• regulators, authorities, courts or law enforcement where required by law or where necessary to protect our rights

We require third parties acting on our behalf to handle personal data appropriately and securely.

9. International transfers

Some of our service providers may process personal data outside the UK.

Where personal data is transferred internationally, we will take appropriate steps to ensure it is protected in accordance with applicable law. This may include reliance on adequacy regulations or appropriate safeguards such as standard contractual clauses or equivalent measures.

If you would like more information about international transfers relevant to your data, please contact us.

10. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, insurance, regulatory or reporting requirements.

As a guide:

• general enquiry data: up to 24 months after our last meaningful contact, unless a longer period is needed

• consultation or proposal records: up to 24 months after the relevant matter concludes, unless a longer period is needed

• client and project records: for as long as necessary to deliver services and afterwards for a reasonable period for contractual, legal, tax, insurance and record-keeping purposes

• website analytics data: in line with the settings and retention periods of the relevant analytics tools

• complaint records: for as long as reasonably necessary to investigate, respond to and keep an appropriate record of the complaint

Retention periods may be extended where necessary to establish, exercise or defend legal claims, or to comply with legal obligations.

11. Data security

We take appropriate technical and organisational measures to help protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. Your rights

Depending on the circumstances, you may have the right to:

• be informed about how your personal data is used

• request access to your personal data

• request correction of inaccurate or incomplete personal data

• request erasure of your personal data

• request restriction of processing

• object to processing based on legitimate interests

• request transfer of certain personal data to you or another organisation

• withdraw consent where we rely on consent

• lodge a complaint with the Information Commissioner’s Office (ICO)

These rights are not absolute and may only apply in certain circumstances.

To exercise any of your rights, please contact us using the details in this Privacy Notice.

13. Data protection complaints

If you have a concern about how we use your personal data, please contact us first so that we can investigate and try to resolve it.

Please send data protection complaints to: info@alchemirenovations.com

When making a complaint, please include:

• your name and contact details

• a description of your concern

• any relevant dates, correspondence or context

We aim to acknowledge data protection complaints within 30 days of receipt and to investigate and respond without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal data or your complaint.

14. Third-party websites

Our website may include links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy notices.

15. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be posted on this page and the “Last updated” date will be revised.

16. Contact us

If you have any questions about this Privacy Notice or how we handle personal data, please contact:

Alchemi Renovations Ltd
Email: info@alchemirenovations.com
Address: 17 Great Percy Street, London WC1X 9RD