About Alchemi Renovations

Renovation project managers with award-winning in-house interior design. We make home renovation and energy upgrades straightforward, transparent, and design-led for period and listed home or new builds — with the rigour of a development house and the personal attention of a boutique design studio.

The Team Behind Alchemi Renovations

Over 25 years of combined experience delivering design-led, sustainable residential projects across prime central London.

Laura Marino and Charlie Baxter, partners in life and business, co-founded Alchemi Group — a multi-award-winning development management company that set new standards in design-led residential delivery across prime central London, with a portfolio valued at over £1 billion at peak.

During their restoration of the Grade II-listed Westminster Fire Station, a major flood revealed how vulnerable even landmark buildings are to a changing climate — confirming what their years of experience had already shown them: London's private housing stock needs the same calibre of expertise historically reserved for large-scale development.

They founded Alchemi Renovations to bring that expertise directly to homeowners — making the process clear, coordinated, and design-led. Laura also leads Studio L London, an award-winning interior design studio dedicated to creating beautifully sustainable, narrative-driven living environments.

A smiling charlie baxter, the founder of alchemi renovations wearing a zip-up sweater over a checkered shirt.

Charlie Baxter -

Chief executive officer (ceo)

Four decades of experience in London property development, planning, heritage refurbishment, and complex mixed-use projects. Co-founder of Alchemi Group, with a portfolio valued at over £1 billion at peak across prime central London — including the RIBA Awards-shortlisted Westminster Fire Station. Charlie is now leading Alchemi Renovations' strategy and client delivery.

  • Charlie's career spans more than 40 years in London's property market, guiding projects from feasibility through to completion. As co-founder of Alchemi Group, he led the transformation of landmark buildings into award-winning residential developments — including the RIBA London Award-shortlisted Westminster Fire Station — blending conservation with modern living standards.

    Known for combining financial discipline with an eye for long-term value, Charlie has overseen complex planning processes, large-scale refurbishments, and mixed-use schemes across prime central Charlie's career spans more than 40 years in London's property market, guiding projects from feasibility through to completion. As co-founder of Alchemi Group, he led the transformation of landmark buildings into award-winning residential developments — including the RIBA London Award-shortlisted Westminster Fire Station — blending conservation with modern living standards.

    Known for combining financial discipline with an eye for long-term value, Charlie has overseen complex planning processes, large-scale refurbishments, and mixed-use schemes across prime central London. His track record demonstrates consistent delivery on time, on budget, and to an uncompromising standard.

    At Alchemi Renovations, Charlie leads strategy and client relationships, focusing on how London's existing housing stock can be adapted for resilience, energy efficiency, and lasting value. He also collaborates with Westminster City Counciland industry bodies to help shape retrofit best practice across the capital.

Laura Marino of Studio L and Alchemi Renovations

Laura Marino -

Creative Director/Operating Partner

Award-winning interior designer and co-founder of Alchemi Renovations. 17 years leading design-led residential projects across London. Founder of Studio L London. Member of the British Institute of Interior Design. Listed on House & Garden's The List directory and winner of Homes & Gardens Best Small Space 2025. Named "One to Watch" by The Times. Laura is now leading Alchemi Renovations' design and asset maximisation strategy.

  • Laura has overseen concept-to-completion delivery of high-value residential projects across prime central London. At Alchemi Group, she shaped multi-award-winning developments (RIBA winner — 55 Victoria Street) that redefined urban living through architecture, interiors, and brand identity. She founded Studio L London in 2016, building it into an acclaimed design studio with work featured in Wallpaper*, House & Garden, The Times, The Telegraph, and SheerLuxe.

    Her expertise spans interior design, architectural design, placemaking, and brand strategy — producing homes that are elegant, durable, and efficient. A guiding belief has always been that commerciality and beautiful design are not mutually exclusive.

    At Alchemi Renovations, Laura leads creative strategy across all service tiers, ensuring every project unites design excellence with sustainability, comfort, and long-term asset value.

One Team. Three Capabilities.

Alchemi Renovations draws on the combined strengths of three integrated practices:

  • Alchemi Renovations — Renovation project management with understanding of the new Warm Homes Plan and what that means for homeowners and how to navigate through it.

  • Alchemi Group — Multi-award-winning, design-led development managers across prime central. London pioneers and innovators of a design-first approach to residential development that seeded and transformed how London homes are conceived, delivered, and marketed.

  • Studio L London — Award-winning interior design studio featured in major press.

Together, we redefine high-end living by creating spaces that are beautiful, functional, and environmentally conscious, ensuring homes endure in both style and value.

Landing Page of Alchemi Groups Wesbsite

  • Alchemi Group is an award-winning, design-led London-based property development manager delivering boutique and mixed-use developments in prime central London. Each project aims to respond to the local vernacular and positively enhance the area while meeting the needs of current and future generations. At the heart of Alchemi's inspirational design is a keen awareness of the environment and climate change. Specialists in finding maximum value by reusing, restoring and increasing the efficiency of existing buildings and working on listed buildings from Victorian Terracaces to redundant Georgian fire stations, Alchemi's experience in retrofitting is exceptional.

    Alchemi’s latest project - Westminster Fire Station, is currently shortlisted for the RIBA London Award 2025.

Landing Page of Studio L London's website

  • Founded in 2016, Studio L, London, is a multi-disciplinary design studio led by creator Laura Marino. At Studio L, creativity, environmental consciousness, and innovation are at the heart of what they do. Laura's method hinges on crafting a strong narrative concept for every project, guaranteeing interiors that captivate with their unexpected designs and remain timeless and inspired. At Studio L, they create sustainably led, ingenious interiors that tell stories through the power of design.

    Studio L integrates an innate commitment to the environment into every project. Laura prioritises using responsible materials and practices, ensuring that her designs are aesthetically pleasing and mindful of reducing waste and promoting reuse. Skillfully balancing creativity, innovation, budget and style with sustainability, Studio L stands as a distinguished presence in the interior design world, delivering beautiful and ethically crafted interiors.

Commitment You Can Trust

At Alchemi Renovations, we work exclusively with fully accredited professionals to guarantee the highest standards of energy performance, sustainability, and delivery.

  • ABBE Level 3 Certified Energy Assessors

  • Level 5 Accredited Retrofit Coordinators

  • TrustMark Registered

  • Members of the UK Green Building Council (UKGBC)

This foundation of independent oversight and technical excellence ensures our projects meet the UK’s most stringent standards—delivering future-proof, design-led solutions with confidence.

Trustmark logo with stylized teal, dark blue, and red lines, and text 'TRUST' in red and 'MARK' in dark blue, along with an icon of a transparent cube inside a blue hexagon and a slogan 'Governing Endorsed Quality'.

Policies

  • At Alchemi Renovations, sustainability is not an add-on — it’s integrated into every part of how we think, build, and deliver. Our strategy is both actionable and accountable, ensuring long-term value for clients, communities, and the built environment.

    1. Vision & Objectives

    • Vision: To lead the retrofit consultancy space through design-led, energy-efficient solutions that create resilient, future-ready homes.

    • Objective: Improve energy performance and reduce environmental impact across operations, client services, and supply chains.

    2. Internal Operations

    • Implement energy-saving practices in our studios and workspaces.

    • Apply a green IT policy to reduce electronic waste and improve digital efficiency.

    • Promote low-impact commuting and provide internal sustainability training for all staff.

    3. Client-Facing Services

    • Deliver independent energy assessments to identify high-impact upgrades.

    • Offer retrofit solutions that blend sustainable systems with refined design.

    • Track and communicate energy improvements with verified reporting tools.

    4. Supplier & Partner Commitments

    • Prioritise partners who share our sustainability standards.

    • Collaborate with innovators creating low-impact materials and technologies.

    5. Community & Industry Engagement

    • Share knowledge via panels, workshops, and strategic forums.

    • Support local sustainability initiatives aligned with our goals.

    6. Governance, Monitoring & Reporting

    • Establish measurable KPIs to track environmental performance.

    • Publish an annual impact summary with progress benchmarks.

    7. Continuous Innovation

    • Stay ahead of regulatory and technological shifts.

    • Invite feedback to refine our services and raise industry standards.

    8. Compliance & Certification

    • Align with leading environmental standards and TrustMark requirements.

    • Seek third-party certifications to verify outcomes and processes.

    Implementation Timeline

    • 0–1 Year: Roll out internal operations updates and staff training.

    • 1–3 Years: Expand sustainability services and deepen supplier accountability.

    • 3–5 Years: Cement leadership in design-led sustainable retrofits across London.

  • GDPR & Data Protection

    At Alchemi Renovations, your privacy matters.

    We handle all personal data in line with the UK General Data Protection Regulation (UK GDPR) and are committed to protecting your information with transparency, integrity, and care.

    What We Collect

    We collect personal information you provide — including your name, contact details, property information, and any related images or videos — only with your explicit consent.

    How We Use It

    Your data is used solely to:

    • Deliver retrofit, renovation, and design services.

    • Communicate with you about your project.

    • Tailor solutions to your property needs.

    We never share your personal information with third parties without your direct permission.

    Data Security

    All data is stored securely and only accessed by authorised team members who require it to carry out services on your behalf.

    Your Rights

    You have the right to:

    • Access the personal data we hold.

    • Correct or update inaccurate information.

    • Request deletion of your data at any time.

    For a full overview of how we collect, store, and protect your data, please refer to our [Privacy Policy] (link).