Mission Statement

Empowering Homeowners to Future-Proof Their Homes — Beautifully and Intelligently.

At Alchemi Renovations, our mission is to make future-proofing homes clear, accessible, and design-led. With decades of expertise in listed buildings and new builds, we help homeowners navigate energy standards and upgrade pathways through our tiered services — from the Energy Home Improvement Plan (EHIP) and Whole Home Improvement Plan (WHIP) to full project management and turnkey renovation.

By combining architectural and interior design integrity with technical expertise, we deliver homes that are not only compliant, but also comfortable, sustainable, and positioned for long-term asset value.

Our goal is simple: to make retrofit and renovation seamless, transparent, and tailored to the needs of discerning homeowners across London, the Home Counties, and the wider UK.

Founders of Alchemi Renovations

A smiling charlie baxter, the founder of alchemi renovations wearing a zip-up sweater over a checkered shirt.

  • Charlie’s career spans more than 40 years in London’s property market, guiding projects from feasibility to delivery. As co-founder of Alchemi Group, he spearheaded the transformation of several landmark buildings into award-winning residential developments, blending conservation with modern living standards.

    Known for combining financial discipline with an eye for long-term value, Charlie has overseen complex planning processes, large-scale refurbishments, and mixed-use schemes across central London. His track record demonstrates an ability to deliver on time, on budget, and with uncompromising quality.

    Today, Charlie directs strategy at Alchemi Renovations, focusing on how the capital’s ageing housing stock can be adapted for resilience, energy efficiency, and sustainability. In addition to leading client projects, he collaborates with Westminster City Council and professional bodies to help shape retrofit frameworks, ensuring best practice becomes standard practice.

Charlie Baxter -

Co-Founder / Managing Director

With four decades of experience in property development, planning, heritage refurbishment, and mixed-use projects, Charlie co-founded Alchemi Group and now leads Alchemi Renovations’ strategy — collaborating with Westminster City Council and industry bodies to advance best practice in retrofit and future-proofing.

Over 25 years of combined experience delivering design-led, sustainable residential projects across central London.

Laura Marino and Charlie Baxter, partners in life and business, first professionally collaborated to establish Alchemi Group, a multi-award-winning development management company known for high-quality residential projects in prime London locations.

In response to growing client demand, Laura launched Studio L London, a design studio dedicated to curated and sustainable living environments. Their longtime friend and project partner Jonathan Moffat, founder of Cavendish Moffat, brought additional expertise in procurement and high-value residential development.

United by a shared commitment to meaningful transformation, they came together once again to form Alchemi Renovations—a consultancy delivering intelligent retrofit, renovation, and high-end project management across London and the UK.

Laura Marino of Studio L and Alchemi Renovations

  • Laura has overseen concept-to-completion delivery of high-value, design-led residential projects across prime central London. At Alchemi Group, she shaped multi-award-winning developments that redefined urban living through architecture, interiors, and brand. She later founded Studio L London, with projects featured in Wallpaper, House & Garden, The Times, The Telegraph, and SheerLuxe; she is also listed on House & Garden’s The List.

    Her expertise spans interiors, architectural design, placemaking, and brand strategy—producing homes that are elegant, durable, and efficient.

    A guiding belief has always been that commerciality and beautiful design are not mutually exclusive. At Alchemi Renovations she leads creative strategy across all tiers, ensuring every scheme unites design excellence with sustainability, comfort, and long-term asset value.

Laura Marino -

Co-Founder / Creative Director

Laura Marino is an award-winning Creative Director and co-founder of Alchemi Renovations. With 17 years of experience leading design-led residential projects across London, she has spearheaded multiple award-winning developments with Alchemi Group and Studio L London, establishing a reputation for timeless design integrity and sustainable, future-focused living.

A smiling Jonathan Moffat of Alchemi Renovations and Cavendish Moffat, dressed in a light-colored striped shirt, sitting at a table in a setting with lush greenery background, holding a smartphone.

  • Jonathan’s career spans three decades across procurement, investment, and property development, with a proven track record in delivering high-value projects in prime London locations. As a founding partner of Cavendish Moffat, he advised on procurement strategies for clients in investment banking, global technology, and retail, as well as residential development.

    Known for balancing efficiency with uncompromising quality, Jonathan has established systems that create clarity, transparency, and cost control throughout the project lifecycle. His approach ensures clients achieve both commercial certainty and design excellence.

    At Alchemi Renovations, Jonathan leads commercial strategy, procurement, and delivery optimisation. He provides homeowners with clear, cost-effective pathways to future-proofing — ensuring projects not only meet today’s standards but also protect long-term property value.

With over 30 years in procurement, investment, and development, Jonathan co-founded boutique design-led residential development company Cavendish Moffat and now leads Alchemi Renovations’ commercial strategy. He ensures retrofit and renovation projects are delivered with efficiency, clarity, and long-term value.

Jonathan Moffat -

Co-Founder / Procurement Director

Our Collaborative Strengths

We are proud to collaborate with Alchemi Group and Studio L London, uniting award-winning expertise in design, development, and sustainable delivery.

  • Alchemi Renovations — delivering future-proof renovation services rooted in precision, planning, and sustainability

  • Alchemi Group — a legacy of multi-award-winning, design-led residential development

  • Studio L London — design studio recognised for interiors that blend timeless elegance with sustainability

Together, we redefine high-end living by creating spaces that are beautiful, functional, and environmentally conscious, ensuring homes endure in both style and value.

Landing Page of Alchemi Groups Wesbsite

  • Alchemi Group is an award-winning, design-led London-based property development manager delivering boutique and mixed-use developments in prime central London. Each project aims to respond to the local vernacular and positively enhance the area while meeting the needs of current and future generations. At the heart of Alchemi's inspirational design is a keen awareness of the environment and climate change. Specialists in finding maximum value by reusing, restoring and increasing the efficiency of existing buildings and working on listed buildings from Victorian Terracaces to redundant Georgian fire stations, Alchemi's experience in retrofitting is exceptional.

    Alchemi’s latest project - Westminster Fire Station, is currently shortlisted for the RIBA London Award 2025.

Landing Page of Studio L London's website

  • Founded in 2016, Studio L, London, is a multi-disciplinary design studio led by creator Laura Marino. At Studio L, creativity, environmental consciousness, and innovation are at the heart of what they do. Laura's method hinges on crafting a strong narrative concept for every project, guaranteeing interiors that captivate with their unexpected designs and remain timeless and inspired. At Studio L, they create sustainably led, ingenious interiors that tell stories through the power of design.

    Studio L integrates an innate commitment to the environment into every project. Laura prioritises using responsible materials and practices, ensuring that her designs are aesthetically pleasing and mindful of reducing waste and promoting reuse. Skillfully balancing creativity, innovation, budget and style with sustainability, Studio L stands as a distinguished presence in the interior design world, delivering beautiful and ethically crafted interiors.

Commitment You Can Trust

At Alchemi Renovations, we work exclusively with fully accredited professionals to guarantee the highest standards of energy performance, sustainability, and delivery.

  • ABBE Level 3 Certified Energy Assessors

  • Level 5 Accredited Retrofit Coordinators

  • TrustMark Registered

  • Members of the UK Green Building Council (UKGBC)

This foundation of independent oversight and technical excellence ensures our projects meet the UK’s most stringent standards—delivering future-proof, design-led solutions with confidence.

Trustmark logo with stylized teal, dark blue, and red lines, and text 'TRUST' in red and 'MARK' in dark blue, along with an icon of a transparent cube inside a blue hexagon and a slogan 'Governing Endorsed Quality'.

Policies

  • At Alchemi Renovations, sustainability is not an add-on — it’s integrated into every part of how we think, build, and deliver. Our strategy is both actionable and accountable, ensuring long-term value for clients, communities, and the built environment.

    1. Vision & Objectives

    • Vision: To lead the retrofit consultancy space through design-led, energy-efficient solutions that create resilient, future-ready homes.

    • Objective: Improve energy performance and reduce environmental impact across operations, client services, and supply chains.

    2. Internal Operations

    • Implement energy-saving practices in our studios and workspaces.

    • Apply a green IT policy to reduce electronic waste and improve digital efficiency.

    • Promote low-impact commuting and provide internal sustainability training for all staff.

    3. Client-Facing Services

    • Deliver independent energy assessments to identify high-impact upgrades.

    • Offer retrofit solutions that blend sustainable systems with refined design.

    • Track and communicate energy improvements with verified reporting tools.

    4. Supplier & Partner Commitments

    • Prioritise partners who share our sustainability standards.

    • Collaborate with innovators creating low-impact materials and technologies.

    5. Community & Industry Engagement

    • Share knowledge via panels, workshops, and strategic forums.

    • Support local sustainability initiatives aligned with our goals.

    6. Governance, Monitoring & Reporting

    • Establish measurable KPIs to track environmental performance.

    • Publish an annual impact summary with progress benchmarks.

    7. Continuous Innovation

    • Stay ahead of regulatory and technological shifts.

    • Invite feedback to refine our services and raise industry standards.

    8. Compliance & Certification

    • Align with leading environmental standards and TrustMark requirements.

    • Seek third-party certifications to verify outcomes and processes.

    Implementation Timeline

    • 0–1 Year: Roll out internal operations updates and staff training.

    • 1–3 Years: Expand sustainability services and deepen supplier accountability.

    • 3–5 Years: Cement leadership in design-led sustainable retrofits across London.

  • GDPR & Data Protection

    At Alchemi Renovations, your privacy matters.

    We handle all personal data in line with the UK General Data Protection Regulation (UK GDPR) and are committed to protecting your information with transparency, integrity, and care.

    What We Collect

    We collect personal information you provide — including your name, contact details, property information, and any related images or videos — only with your explicit consent.

    How We Use It

    Your data is used solely to:

    • Deliver retrofit, renovation, and design services.

    • Communicate with you about your project.

    • Tailor solutions to your property needs.

    We never share your personal information with third parties without your direct permission.

    Data Security

    All data is stored securely and only accessed by authorised team members who require it to carry out services on your behalf.

    Your Rights

    You have the right to:

    • Access the personal data we hold.

    • Correct or update inaccurate information.

    • Request deletion of your data at any time.

    For a full overview of how we collect, store, and protect your data, please refer to our [Privacy Policy] (link).